Your organization has decided to incorporate video in your content marketing strategy, but what kinds of video should you create? This article provides information on the different types of videos and the ways they can be used to increase awareness, generate leads and establish trust with customers.

Before you start making videos to bolster your online content, you need to develop a plan. These 4 Ps of Video Marketing will help you to maximize your online video efforts so you can get more visibility and attract more customers.

Although marketers know that video provides a very high ROI, many think videos are difficult to create. If you're not sure where to begin, this article provides best practices for developing compelling B2B video content to fuel your content marketing strategies.

Videos are a great way to highlight product and/or service benefits and help move leads through the sales funnel. Here are some tips for integrating video content into your sales process.

Marketers know the importance of using a call to action and providing a way for leads to reach out. Before you post your next video, make sure you have included specific calls to action in them. Here is some advice from MarketingProfs' Chief Content Officer, Ann Handley.