You may have heard the term buyer personas tossed around among marketers, but what are they and why do you need to use them? This article defines the term and describes the three focus areas of buyer personas.

The first step in establishing your buyer personas is conducting interviews to get to know what drives your target audience. This video will help you determine whom to interview and what questions to ask to get the information you need to create effective buyer personas.

Marketers have tight budgets and need to show how all activities increase ROI. This article helps marketers understand how using buyer personas not only increases ROI but also helps with all aspects of marketing.

If the leads from your website are mostly poor quality, you may need to look at your website content. This article provides advice on how to use buyer personas to speak persuasively to web visitors at various stages of the sales process in order to generate better qualified leads.

Once you've taken the time to create buyer personas for your business, don't let these personas go to waste. Here are some ways you can use your buyer personas to drive results.