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FREE WEBINAR
Magnetic Content: Strategies for Customer Attraction
August 20 • 1-2pm ET
Join acclaimed speaker and content strategist Barry Feldman to learn how to use content marketing to:
- Generate website traffic, leads and sales
- Position your company as a thought leader
- Get people to know, like and trust your company
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August 2014
The latest news about Content Management |
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5 Marketing Best Practices for Creating the Content Your Audience Wants
Michael Gerard, Salesforce Blog
Readers want relevant and credible information that will help them be successful with their projects, jobs and careers. Follow these best practices to create content that engages readers and keeps them coming to you for expertise.
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The Purpose of Repurposing Content
Niti Shah, Hubspot
Repurposing content sounds self-explanatory. However, there is confusion around the topic. This article will help you understand how, as well as why and when, you should repurpose a piece of content.
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8 Content Marketing Tips for When No One Reads Your Content
Sajeel Qureshi, Huffington Post Blog
Getting your target market to read your content is just as important as creating the content in the first place, but what do you do if you don't have any followers? Read some practical advice on how to build followers and prove your expertise.
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A Simple Plan for Measuring the Marketing Effectiveness of Content
Cathy McPhillips, Content Marketing Institute
One challenge marketers always face is how to track the success of their content marketing programs. Gain insight into how to ensure your content is supporting your marketing and business goals.
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Using Podcasts to Strengthen Content Marketing Strategies
ContentManagement.com
While podcasts may not be as popular as social media or articles posted on a website, they are still a highly effective communication tool. This article demonstrates how podcasts strengthen content marketing strategies.
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