Strong marketing plans ensure your marketing campaigns and activities support your business goals. This sample plan and template will help you create an effective plan that drives results.

This detailed spreadsheet will help you to optimize your investment in search engine marketing, display advertising, affiliate marketing and online PR to maximize leads, sales and profit.

You've completed your social media marketing plan. What's missing? A way to map, track and share your social marketing plan with your organization. Use this template to solve that problem!

Making sure your company does not get lost in the crowd at a tradeshow is essential. This article provides a checklist of the seven keys for trade show success.

Based on his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow steps to create a direct mail campaign that works!