Planning is essential to achieving your trade show exhibit goals and maximizing your return on investment. Use this trade show planning timeline and companion checklists to make sure you're on track for success.

A primary reason companies attend trade shows is to generate leads. However, many companies end up disappointed. The key to successful lead generation is follow-up. Make sure you have a plan in place for who will follow up on the leads, what the follow up will be, and how to measure ROI.

One of the mistakes companies can make is participating in trade shows without a strategy for turning those marketing opportunities into sales. This video has four keys to ensuring that trade show attendance is successful for your business.

Marketing before, during and after your company attends a trade show is crucial. Many marketers are using social media to great advantage for targeted and timely convention marketing.

Your company spends a lot of money, time and effort to attend a trade show so it's vital to make the best of it. This article highlights ways to attract visitors to your booth and explores some of the best ideas for trade show giveaways.